Response rates are falling
With all these tools and technologies, did we really improve the world? Do we have the tools and means to be heard and ensure our voices count? How do we interact with our environment?
People are not answering to polls and surveys anymore and this is starting to show. Recent events including the election of the American president, the Brexit, election results in Austria, in the Nederlands, and in many other countries have taken the world by surprise. But how could it be so unexpected, when the dates of the elections are known, when the means and the capacities all were aligned and when the predictions seemed so clear? And this is only on the public affair side, the most visible part of the iceberg.
Response rates to polls and surveys have dropped dramatically over the past years. In the United Stated the response rates to telephone polls have now reached 0.9% (Wired, July 2016). Still, millions of phone calls are being made every day. This means also that the cost of valuable data is rising. Imagine that in order to reach 10, you need to call about 1.000! Then the question is really, who are the 10 that are responding?
The gap is wide open between leaders and managers who need accurate and reliable data in order to take decisions, and individuals who expect their voices to be heard. Dialog was created in order to fill this gap.