Top management, marketing executives, operational managers need the best, the most accurate and relevant insights in order to take top decisions when it comes to making sure that the organization they drive delivers the best level of services to customers but also to employees.
Survey response rates are often deceiving in that regard. Focus groups often biased. Polls are not being answered to anymore.
Executives can only take decisions by checking users behaviour. But this leads to assumptions and doesn’t provide any guarantee that user behaviour will remain coherent in the near future.
What about the questions you do not ask?
Dialog allows you to engage in another type of exchange with your users. Contact us today to find out more!